Neil Khurana

NeilKhurana

I believe sports is the most powerful tool we have to

CONNECT, UNITE,
and INSPIRE.

I believe this because I've lived it. As a BIPOC kid of immigrant parents, I've moved to 4 different states across the US — and then Southeast Asia.

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About Me.

Basketball Culture

I studied Economics and Computer Science at Duke, but I've always had one foot in the creative world too. I've done Name, Image, & Likeness (NIL) deals for D1 athletes and developed digital growth strategies for the Elite Youth Basketball League (EYBL). I've also led sports analytics teams, served as a student manager for Duke Football, and created an NCAA uniform governance model for one of the biggest brands in the world.

I'm left brain AND right brain. I move between the analytical and the creative.

Wherever I've gone, I've found that sports don't just bring people together — it makes them feel like they were never apart.

Growing up as a kid to parents from India, I never stayed in one world for long. Catholic schools in New Hampshire. Mormon neighborhoods in Arizona. A brand new public school in North Carolina (in 12th grade). A summer in Oregon. Every time I landed somewhere new, I had to figure out how to belong. What was my answer?

Basketball.

In New Hampshire, my friends called me Rondofett after seeing me hoop (to this day, I don't know where 'fett' came from). In Arizona, brown KD. Those were just some of many nicknames, but they weren't just for fun — they were proof I found belonging. That instinct to find common ground through sport across different cultures and communities has never left me. It took me to Nike HQ, Duke Basketball, and eventually solo across Southeast Asia, chasing the same thing I always craved: connection.

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My Global Sports Journey.

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United States
Charlotte, NC
Ally Tipoff

Worked alongside MKTG agency to shape how Ally Financial showed up at one of college women's basketball's biggest events, refining activation placement and brand visibility.

Durham, NC
Duke University

B.S. in Economics + Minor in Computer Science | Managed football program operations through a head coach transition as a student manager and embedded myself in Duke Women's Basketball's NIL program, coordinating campaigns and shaping digital content strategy.

Beaverton, OR
Nike HQ

Spent a summer inside the Swoosh shaping Nike's collegiate uniform governance model, building Tableau dashboards that drove real product decisions, and getting an early look at NBA uniforms and basketball apparel before they hit the world.

North Augusta, SC
EYBL Peach Jam

One tournament. Four summers. The first three spent building grassroots relationships on my own, the fourth sent back by Nike to analyze EYBL athlete apparel feedback and expand digital storytelling and fan engagement across EYBL social media.

Dallas, TX
MADE Hoops

Handled day-to-day tournament operations at one of grassroots basketball's fastest-growing organizations — livestreams, registration, and everything in between.

Springfield, VA
MADE Hoops

Primary liaison for 100+ 17U coaches during the NCAA live period, managing full certification so nothing stood between a kid and their recruitment moment, on 9 indoor hardwood courts I helped build.

International
Philippines
Manila
Boracay
Basketball Culture Exploration

Immersed myself in the Filipino basketball ecosystem with one goal: understand how the game lives and breathes in a top 3 global basketball market. I trained with Nike-affiliated colleges, competed in Foot Locker and Jordan Brand tournaments, played streetball, and built relationships with athletes, coaches, retailers, influencers, and agents to see firsthand how brand and product connect where basketball is a way of life.

Vietnam
Hoi An
Ho Chi Minh City
Basketball Culture Exploration

Used basketball as my lens into Vietnamese culture — playing alongside middle school through college players to understand how the game is received there, how American basketball translates, and what the sport means to a generation growing up with it.

Indonesia
Bali
Basketball Culture Exploration

Indonesia has its own relationship with basketball, and I wanted to understand it from the inside. Competing alongside natives from high school through college, I got a firsthand look at how the game is played, felt, and shaped by the culture around it.

Experience
NikeEYBLDuke BasketballMADE HoopsThe Next ChapterAlly TipoffBrown BallersCharlotte Sports FoundationNikeEYBLDuke BasketballMADE HoopsThe Next ChapterAlly TipoffBrown BallersCharlotte Sports Foundation

Hit me up!

© 2026 NEIL KHURANA